Bloomberg reports that Apple has hired a new software lead for its HomePod team, as it works to largest compete with smart home speakers from competitors like Amazon and Google.

Apple has brought when Afrooz Family, an audio engineer who worked at Apple from 2012 to 2016. Family is leading software minutiae on the ‌HomePod‌/Apple TV team. He co-founded speaker visitor Syng slantingly former Apple diamond team member Christoper Stringer. The visitor is known for its expensive Cell Alpha speaker, which offers “triphonic” audio technology that’s worldly-wise to create an immersive, dynamic sound field.

Apple has faced an uphill climb in competing with other smart home speaker makers, overly since the original HomePod speaker’s launch in 2018. Although the smart speaker boasted much largest sound quality than many of its competitors, it was priced at $350 and could not put a wafer in the market share held by cheaper speakers from Amazon, Google, and others.

Apple discontinued the original full-sized HomePod older this year. Instead, it is focusing on its smaller $99 HomePod mini, which has proven to be increasingly appealing, due to its lower price tag.

Bloomberg says Apple plans to create a combined ‌HomePod‌, ‌Apple TV‌, and FaceTime device that will act as an all-in-one entertainment option. The new device could be ready as soon as 2023.